Hi, I'm Christina
Designer and consultant in corporate & personal branding, author of the blog «Culture of Hospitality».
Education & The Path

Moscow State Stroganov Academy of Industrial and Applied Arts with a degree in Environmental Design and Public Spaces.

Public Relations in Business Communications, with a research paper on the role of social media campaigns in shaping hotel brand images.

The construction company of my family were founded almost the same year I was born. From the very beginning, I prepared myself to one day work alongside a team of architects and designers. And so it happened — in 2017, while studying at university, I started an internship at the company, where I stayed for the next four years. During this time, I built a beautiful portfolio of residential (and a few commercial) interiors, as well as a base of my first clients.

Apart from interiors, I was frequently asked to help with branding, infographics, brand books and style guides, logos, photo shoots, reviewing social media, and more. This led to my growing interest in branding, and I focused on it in my master's thesis.

My family and I traveled frequently. I spent every summer in a small Greek village — this, of course, has influenced my aesthetic tastes, as well as preferences in atmosphere, tourism and design. I still spend every summer in Thessaloniki. Since 2022, I’ve been collaborating with the local advertising agency.
In 2021, I embarked on my freelance journey in design and advertising. Over this time, I have had the opportunity to work with the restaurant groups DreamTeam, Semenov, and Sumosan, the travel agencies More Than Travel and LS Group, the furniture brand QBIK, Moscow Hermitage Garden and the Museum of Moscow, the Greek Contemporary Film Festival, the premium alcohol importers Wine Discovery and GetDrinks, the food company Dymov, Porto Hydra restaurant in Cyprus, and a number of smaller brands.

I am grateful to the world and my family for the opportunity to work with incredible people who create high-quality, refined, unconventional products, services, and experiences, all with great taste and attention to detail. And, of course, I am thankful for their trust.
consultation
Book free diagnostic session.

I will share recommendations on product or personal branding, will answer all your questions and, if its necessary, I'll send some valuable materials to you.
  • Creation of custom-made websites, landing pages, online stores, portfolios, and other digital platforms designed to captivate and engage.
  • Professional photo and video content for social media, websites, or portfolios. We specialise in product photography, coverage of business events and workshops. Full-cycle production services include advertising and branding shoots.
  • If you have already heard about an astrological map, then you know, — it can help you perfectly refine your image and personal brand. Haven't encountered it yet, but you're curious? We will prepare for you a full, useful material based on a classic marketing brief and your birth date.
  • Branding from the depths of history — philosophy, culture, and myths! Join my Telegram channel, «Culture of Hospitality», where you’ll find aesthetic inspiration and plenty of useful insights for your business. Explore ocreative projects, traditions and art with me.